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The Original Buckeye Shad
A Family Tradition since 1954

For decades amateur and pro fishermen alike have used the Buckeye Shad® as their secret weapon.

Invented in the 1950’s by Robert Richardson, and continued by his children and grandchildren, this hand
crafted lure proves itself time and again in all water conditions.

Try all five Buckeye Shads, and we know you’ll catch more fish than your friends.