Original Buckeye Shad
A Family Tradition since 1954
For decades amateur and pro fishermen alike have used
the Buckeye Shad® as their secret weapon.
Invented in the 1950s by Robert Richardson,
and continued by his children and grandchildren, this hand
lure proves itself time and again in all water conditions.
Try all five Buckeye Shads, and we know youll
catch more fish than your friends.