Original Buckeye Shad
A Family Tradition since 1954
For decades amateur and pro fishermen alike have used
the Buckeye Shad as their secret weapon.
Invented in the 1950's by Robert Richardson,
and continued by his children and grandchildren, this hand
lure proves itself time and again in all water conditions.
Try all five Buckeye Shads, and we know you'll
catch more fish than your friends.