The History of the Buckeye
Robert Richardson, Granddaddy, was an incredible
fisherman. Growing up in East Tennessee gave him an opportunity
to spend many hours fishing the plentiful lakes, rivers and
After finishing high school and serving his
country in the Navy, he traveled north to train with Goodyear
Tire Corporation headquartered in Akron, Ohio. He made Akron
his home and worked for Goodyear the next 45 years. He enjoyed
all types of fishing in Ohio, especially ice fishing, but
he still longed for the lakes of TN.
His passion for fishing took him back home to
TN whenever he could get away. In the mid 1950s he began
developing the BUCKEYE SHAD. He started this bait with wood
and a pocketknife. He went fishing everyday testing the lure.
After he got his shape and size close to where
he started experimenting with plastics and
injection molding. Injection molding (shooting molten plastic
into a mold until it cools) was being used in the 50s
but it was very innovative for a fishing lure at that time.
He spent thousands of hours shaping his mold,
pulling the Shad through the bathtub and casting in small
ponds in Akron, and (of course) the trips to Tennessee.
By the late 1950s, the buzz began and
orders and letters have been coming in since.